Apply to Co-Found with us
Apply to Co-Found with us
A battle-tested venture hatching method coupled with a Squad of operators and the early capital necessary to de-risk and hatch ventures with conviction. This is your opportunity to carve a path toward entrepreneurship, side by side with proven co-founders, before quitting your job.
Our shared mission: find Product-Market Fit, pivot (or kill) in just weeks.
A battle-tested venture hatching method coupled with a Squad of operators and the early capital necessary to de-risk and hatch ventures with conviction. This is your opportunity to carve a path toward entrepreneurship, side by side with proven co-founders, before quitting your job.
Our shared mission: find Product-Market Fit, pivot (or kill) in just weeks.
A battle-tested venture hatching method coupled with a Squad of operators and the early capital necessary to de-risk and hatch ventures with conviction. This is your opportunity to carve a path toward entrepreneurship, side by side with proven co-founders, before quitting your job.
Our shared mission: find Product-Market Fit, pivot (or kill) in just weeks.
A battle-tested venture hatching method coupled with a Squad of operators and the early capital necessary to de-risk and hatch ventures with conviction. This is your opportunity to carve a path toward entrepreneurship, side by side with proven co-founders, before quitting your job.
Our shared mission: find Product-Market Fit, pivot (or kill) in just weeks.
Apply to the open cohorts. We curate and research a few themes per year - we are currently exploring challenges and opportunities presented by the Agentic Web;
Apply to the open cohorts. We curate and research a few themes per year - we are currently exploring challenges and opportunities presented by the Agentic Web;
If there's a match, you don't need to quit your job (yet) - we (in)validate the concept hypothesis together across three distinct Stage Gates and test for early traction signals;
If there's a match, you don't need to quit your job (yet) - we (in)validate the concept hypothesis together across three distinct Stage Gates and test for early traction signals;
Using conviction-building frameworks, we co-found the business, deploy a Squad and write a first-check from our sister company as SAFE note to cover studio costs, AI compute, and build a first version of the product. You keep up to 70% of the business.
Using conviction-building frameworks, we co-found the business, deploy a Squad and write a first-check from our sister company as SAFE note to cover studio costs, AI compute, and build a first version of the product. You keep up to 70% of the business.
Stage Gate 0
Stage Gate 0
Selection & Problem-Founder Fit
Selection & Problem-Founder Fit
Stage Gate 1
Stage Gate 1
Problem-Market Fit
Problem-Market Fit
Stage Gate 2
Stage Gate 2
Problem-Solution Fit
Problem-Solution Fit
Stage Gate 3
Stage Gate 3
Product-Market Fit
Product-Market Fit
Selection & Current Cohorts
Concepting &
Validation
Selection & Current Cohorts
Twice a year, we open problem-centric cohorts based on thematic theses we curate. We review every single application and get to know you, your "why", your beliefs. We are seeking new founders with specific domain knowledge and who are excited about the Agentic Web.
Twice a year, we open problem-centric cohorts based on thematic theses we curate. We review every single application and get to know you, your "why", your beliefs. We are seeking new founders with specific domain knowledge and who are excited about the Agentic Web.
Vertical Productivity Bottlenecks
Vertical Productivity Bottlenecks
Vertical Productivity Bottlenecks
Niche-specific Agents addressing workflow bottlenecks, filling gaps and increasing productivity...
Niche-specific Agents addressing workflow bottlenecks, filling gaps and increasing productivity...
Agentic Cybersecurity Threats
Agentic Cybersecurity Threats
Agentic Cybersecurity Threats
Addressing cybersecurity challenges in the Agentic Web across Injections, MCPs, Skills, Scrapers, A2A...
Addressing cybersecurity challenges in the Agentic Web across Injections, MCPs, Skills, Scrapers, A2A...
De-risking Through Stage Gates
De-risking Through Stage Gates
De-risking Through Stage Gates
We have spent the last 20 years testing and calibrating a playbook to de-risk a concept progressively and get conviction. We call it Kinetic V² and we'll deploy it on your venture in three distinct Stage Gates, accelerating Learning Velocity in weeks and by adopting AI-assisted Product Development.
We have spent the last 20 years testing and calibrating a playbook to de-risk a concept progressively and get conviction. We call it Kinetic V² and we'll deploy it on your venture in three distinct Stage Gates, accelerating Learning Velocity in weeks and by adopting AI-assisted Product Development.
Stage Gate 1
Problem-Market Fit
(In)Validate the Problem
Goal:
Prove why and who has the problem
Method:
Problem reframing
Frequency-Intensity assessment
Discovery calls
Time box:
8 Weeks
Problem-Market Fit Signals:
5 Targets already spending on solving the identified problem
1 Competitor in the space
Proven weekly adoption potential
Decision Gate
Validated problem to solve
Clear market segment
Company is spun out
Stage Gate 2
Problem-Solution Fit
Test the Core Hypothesis
Goal:
Prove the Core Experience
Method:
Visual Prototyping & Design
Business Model Design
Assumption Testing Product (ATP)
Time box:
8 Weeks
Problem-Solution Fit Signals:
Prospects proactively ask for target timelines and ask about pricing
First Beta Customer identified
Traction Proof (Commitments, LOIs)
Decision Gate
Solution hits the Core Pain
Mission is clear
Route to distribution
Stage Gate 3
Product-Market Fit
Gain Revenue Traction
Goal:
Prove traction and endorsement
Method:
Beta Partner Program Design
Pricing Calibration
Beta Product building
Time box:
12 Weeks
Product-Market Fit Signals:
The first customer pays the bill
Two more prove the first is not crazy and are open to public GTM together
Two more share what's missing
Decision Gate
$5-10K MRR and a pipeline
Customer endorsement
A Beta Product people love
Stage Gate 1
Problem-Market Fit
(In)Validate the Problem
Goal:
Prove why and who has the problem
Method:
Problem reframing
Frequency-Intensity assessment
Discovery calls
Time box:
8 Weeks
Problem-Market Fit Signals:
5 Targets already spending on solving the identified problem
1 Competitor in the space
Proven weekly adoption potential
Decision Gate
Validated problem to solve
Clear market segment
Company is spun out
Stage Gate 2
Problem-Solution Fit
Test the Core Hypothesis
Goal:
Prove the Core Experience
Method:
Visual Prototyping & Design
Business Model Design
Assumption Testing Product (ATP)
Time box:
8 Weeks
Problem-Solution Fit Signals:
Prospects proactively ask for target timelines and ask about pricing
First Beta Customer identified
Traction Proof (Commitments, LOIs)
Decision Gate
Solution hits the Core Pain
Mission is clear
Route to distribution
Stage Gate 3
Product-Market Fit
Gain Revenue Traction
Goal:
Prove traction and endorsement
Method:
Beta Partner Program Design
Pricing Calibration
Beta Product building
Time box:
12 Weeks
Product-Market Fit Signals:
The first customer pays the bill
Two more prove the first is not crazy and are open to public GTM together
Two more share what's missing
Decision Gate
$5-10K MRR and a pipeline
Customer endorsement
A Beta Product people love
Stage Gate 1
Problem-Market Fit
(In)Validate the Problem
Goal:
Prove why and who has the problem
Method:
Problem reframing
Frequency-Intensity assessment
Discovery calls
Time box:
8 Weeks
Problem-Market Fit Signals:
5 Targets already spending on solving the identified problem
1 Competitor in the space
Proven weekly adoption potential
Decision Gate
Validated problem to solve
Clear market segment
Company is spun out
Stage Gate 2
Problem-Solution Fit
Test the Core Hypothesis
Goal:
Prove the Core Experience
Method:
Visual Prototyping & Design
Business Model Design
Assumption Testing Product (ATP)
Time box:
8 Weeks
Problem-Solution Fit Signals:
Prospects proactively ask for target timelines and ask about pricing
First Beta Customer identified
Traction Proof (Commitments, LOIs)
Decision Gate
Solution hits the Core Pain
Mission is clear
Route to distribution
Stage Gate 3
Product-Market Fit
Gain Revenue Traction
Goal:
Prove traction and endorsement
Method:
Beta Partner Program Design
Pricing Calibration
Beta Product building
Time box:
12 Weeks
Product-Market Fit Signals:
The first customer pays the bill
Two more prove the first is not crazy and are open to public GTM together
Two more share what's missing
Decision Gate
$5-10K MRR and a pipeline
Customer endorsement
A Beta Product people love
Stage Gate 1
Problem-Market Fit
(In)Validate the Problem
Goal:
Prove why and who has the problem
Method:
Problem reframing
Frequency-Intensity assessment
Discovery calls
Time box:
8 Weeks
Problem-Market Fit Signals:
5 Targets already spending on solving the identified problem
1 Competitor in the space
Proven weekly adoption potential
Decision Gate
Validated problem to solve
Clear market segment
Company is spun out
Validated problem to solve
Clear market segment
Company is spun out
Stage Gate 2
Problem-Solution Fit
Test the Core Hypothesis
Goal:
Prove the Core Experience
Method:
Visual Prototyping & Design
Business Model Design
Assumption Testing Product (ATP)
Time box:
8 Weeks
Problem-Solution Fit Signals:
Prospects proactively ask for target timelines and ask about pricing
First Beta Customer identified
Traction Proof (Commitments, LOIs)
Decision Gate
Solution hits the Core Pain
Mission is clear
Route to distribution
Solution hits the Core Pain
Mission is clear
Route to distribution
Stage Gate 3
Product-Market Fit
Gain Revenue Traction
Goal:
Prove traction and endorsement
Method:
Beta Partner Program Design
Pricing Calibration
Beta Product building
Time box:
12 Weeks
Product-Market Fit Signals:
The first customer pays the bill
Two more prove the first is not crazy and are open to public GTM together
Two more share what's missing
Decision Gate
$5-10K MRR and a pipeline
Customer endorsement
A Beta Product people love
Goal:
Prove traction and endorsement
Method:
Beta Partner Program Design
Pricing Calibration
Beta Product building
Time box:
12 Weeks
Problem-Market Fit Signals:
The first customer pays the bill
Two more prove the first is not crazy and are open to public GTM together
Two more share what's missing
No need to quit your job
No need to quit your job
No need to quit your job
Whether you're in a full-time job, but open to working on your side gig in the evening, or you're freelancing and have more flexibility - it's not time to quit yet.
We're not an accelerator. We're not traditional investors. We're a venture studio - it's like if serial founders and a VC had a baby.
We bring energy, curiosity, capital, and hands-on operations to de-risk a venture concept. We're your engaged co-founders who have (actually) done this before, who'll do the zero-to-one legwork beside you - we'll rave for you so we can prove a business model.
Only then should you quit the 9-to-5 and fully join the Mission, should you choose to accept it.
Now, speaking of movies... it's time for a choice.
Whether you're in a full-time job, but open to working on your side gig in the evening, or you're freelancing and have more flexibility - it's not time to quit yet.
We're not an accelerator. We're not traditional investors. We're a venture studio - it's like if serial founders and a VC had a baby.
We bring energy, curiosity, capital, and hands-on operations to de-risk a venture concept. We're your engaged co-founders who have (actually) done this before, who'll do the zero-to-one legwork beside you - we'll rave for you so we can prove a business model.
Only then should you quit the 9-to-5 and fully join the Mission, should you choose to accept it.
Now, speaking of movies... it's time for a choice.
Blue Pill or Red Pill?
Blue Pill or Red Pill?
Blue Pill or Red Pill?
There are two types of founders...
First, those who choose the Blue Pill. They believe in fairy tales, quit their jobs, and fundraise to hire a full-blown team to build the so-called MVP. They cross their fingers - or believe they're smarter than everyone else.
Then there are those who take the Red Pill. They're not afraid of being wrong. They take "tough love" from their team and first customers. They stay lean, open-minded, and pivot at the speed of light. They're relentlessly curious about the truth.
Will you be the tech-bro who wants to be right at all costs? Or the brave ONE prepared to do the work it takes to win?
There are two types of founders...
First, those who choose the Blue Pill. They believe in fairy tales, quit their jobs, and fundraise to hire a full-blown team to build the so-called MVP. They cross their fingers - or believe they're smarter than everyone else.
Then there are those who take the Red Pill. They're not afraid of being wrong. They take "tough love" from their team and first customers. They stay lean, open-minded, and pivot at the speed of light. They're relentlessly curious about the truth.
Will you be the tech-bro who wants to be right at all costs? Or the brave ONE prepared to do the work it takes to win?
There are two types of founders...
First, those who choose the Blue Pill. They believe in fairy tales, quit their jobs, and fundraise to hire a full-blown team to build the so-called MVP. They cross their fingers - or believe they're smarter than everyone else.
Then there are those who take the Red Pill. They're not afraid of being wrong. They take "tough love" from their team and first customers. They stay lean, open-minded, and pivot at the speed of light. They're relentlessly curious about the truth.
Will you be the tech-bro who wants to be right at all costs? Or the brave ONE prepared to do the work it takes to win?
